Product Promoters Career
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The job of product promoter is to create interest in purchasing products such as cosmetic, house-wares, clothing, and food. Customers make choices based upon the information provided by product promoters. Product promoters motivate people and stores to buy a product. They demonstrate potential customers and answer their questions.
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Product promoters generate sales of simple as well as sophisticated products ranging from computer software to mops. These promoters promote sales of a product to customers. Promoters draw attention of customers by offering samples, distributing prizes, administering contests, advertising, etc.
Product promoters inform customers about their products and demonstrate their use. They explain to customers the distinctive use of products. Product promoters distribute the information in form of brochures, booklets, and pamphlets. Product promoters organize promotions in grocery stores, trade shows, shopping malls, etc. The responsibility of product promoter is to select locations for promotions. They prepare promotions based upon type of audience and nature of products.
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A product promoter has to work in a team. He/she needs coworkers to handle their promotions. Product promoters are also involved in assembling, transporting, and disassembling materials used in demonstration. The presentation may incorporate models, visuals, testimonials, case studies, surveys, and test results. Equipments used for demonstration vary with products. For example, food product demonstration may need the use of cooking appliance whilst software demonstration may require the use of multimedia computer.
A product promoter has to ensure that the demonstrator ought to be familiar with the product. These promoters answer the questions that arise before, during, and after a demonstration.
Work Environment
A product promoter has to work with models and demonstrators. Product promoters, models, and demonstrators work full-time as well part-time. The duration of the position of product promoter is six months or less. However, this occupation provides skilled candidates high remuneration. At times, product promoters have to travel between their offices.
A product promoter, sometimes, has to work under stress as it is likely to come while working in crowded trade atmosphere. These promoters have to deal with a number of customers in limited amount of time. Nonetheless, promoters enjoy their job and the opportunity they are given.
Educational Qualification
Generally, product promoters receive on-the-job training. Most of the employers offer extensive training sessions to their employees. These organizations invite experts to guide employees and reinforce their skills. Product promoters are given special training that is product oriented. These training sessions are designed and tailored with the intention of equipping employees with thorough understanding of products and services.
A product promoter has to possess good communication skills. They should have pleasant appearance and personality. Promoters should be comfortable with public speaking. They should be able to entertain audiences by using spontaneity, humor, and personal interest in their products or services.
Employment Opportunities
There was approximately 1, 07, 000 jobs in 2006 for product promoters and demonstrators. Almost twenty-two percent jobs for product promoters, demonstrators and model were in retail trade. Product promoters and demonstrators are expected to attain eighteen percent growth between 2010 and 2016. The growth in this field is faster than any other occupations. A product promoter hast to carry out a number of responsibilities. Some of the responsibilities are given below.
Responsibilities
- Propose precise product purchases to meet customer's requirements
- Assemble, transport, and disassemble demonstration materials
- Visit stores, trade shows, community organizations and other venues to demonstrate services and products
- Answer questions from prospective customers
- Accept fees and donations
- Develop lists of potential clients from sources such as company record, newspaper items, customers, local merchants, etc.
- Inform customers in modification of products
- Learn about customer's interests and design products as per their needs
- Suggest services and products to customers
- Explain and demonstrate methods and services to encourage customers to buy products and use services
- Identify qualified customers to offer them addition information about the product and service
- Keep areas clean while working and return items used for demonstration
- Practice demonstration to make sure that they would run smoothly
- Plan, prepare, and modify presentation contents to specific audiences
- Provide service and product information using films, lectures, charts and slide shows
- Conduct workshops for team members to enhance their skills
- Provide informational brochures, coupons, product samples and other incentives to encourage people to purchase products and use services
- Report and record demonstration related information
- Examine and research products for demonstration
- Keep records of sales
- Sell promoted products and maintain its record
- Prepare and organize display and demonstration areas to draw customer's attention
- Offer training to demonstrators to hone basic skills required for demonstration
- Wear costumes and walk in public to promote merchandise, events, service
- Help team members to execute demonstrate tasks successfully
- Write pamphlets and articles informing about products and services