Brand Specialist Resume

Unless a company creates its own identity in the market, the chances of success is far and few. To help establish themselves and win customers, organizations seek help of brand specialists. These specialists work with management consulting or advertising firms that provide branding services to their clients. They work closely with their clients and help them sell products and services by using their researching, designing, and advertising strategies. To create corporate identity for their clients, they use knowledge of market, demography, and high advertising skills.

A resume for a brand specialist position must convey creativity and marketing skills. It must build a picture of the candidate as someone who can conduct research, study competitive products and services, and develop strategies to win the market share convincingly.

Brand Specialist Resume Example

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Rose Strother
4655 Browning Lane
Madison, Wisconsin 53703
Contact: (123)-360-6566
Email: rose@example.com

Career Objective:

A brand specialist position with a management consulting firm to help clients in creating corporate identity by planning, researching, and developing effective and advertising strategies.

Summary of Skills:

• Experienced marketing and branding specialist
• Strong logical and reasoning skills
• Excellent oral and written communication skills
• Knowledge of laws, court procedures, and legal codes associated with branding activities
• Active listener and creative person
• Ability to mix up well with people
• Proficient in working with Photoshop, Illustrator, CorelDraw, InDesign, and MS Office Suite
• Comprehensive knowledge of offline and online media

Work Experience:

Brand Specialist
Soft Globe Groups, Madison, Wisconsin
September 2012 - Present

• Coordinate and execute marketing strategies for brand development
• Manage, supervise, and control multiple marketing communication projects
• Establish, maintain, and sustain business relationship with clients
• Monitor production of marketing materials for print and web
• Draft and implement budget for various departments
• Identify business opportunities and coordinate marketing activities
• Assist and provide creative inputs to website development
• Identify psychological weaknesses and hit the right chord to market products and services
• Research and create innovative ideas for branding products

Brand Specialist
Real Products, Madison, Wisconsin
July 2010 - August 2012

• Managed production of internal marketing communications materials
• Assisted in brand management strategies
• Surveyed market and tracked project status
• Created innumerable logos for clients
• Managed production schedules and marketing team
• Conducted research and identified target markets
• Assessed competition, business trends, and product value
• Instrumental in creating brand for several sports and health products

Education:

• Bachelor's Degree in Marketing & Communications
  Dignified University, Madison, Wisconsin
  2009

References:

On request.