Key Account Manager Cover Letter is the first look a recruiter has at the professional competence of a key account manager. Key Account Managers handle accounts of the most important clients. Therefore, the first requirement for a key accounts manager is an excellent analytical ability to be able to know, which accounts are important and those that are not so important. The importance of customers can be gauged from the monetary value of their transactions with the company or the potential value of their volume of business. Occasionally, the key account manager may sense the potential of a client who, at present, does not appear to be very important.
Once the identification is complete, the key accounts manager has to retain the major clients by providing top class customer service. He should be capable of understanding their requirements, negotiating with them in order to reach a common meeting ground, and then ensure that his employer delivers these services. His job requires him to be able to push through his deals with the client through the channels in his organization. This requires fine communication and interpersonal skills along with the ability to work in teams and work through people.
Key Account Manager Cover Letter should also point to the ability of the applicant to think out of the box on occasions when the normal working procedures do not yield results. And, the candidate has to be aware of his rights and limitations while seeking extraordinary solutions. The ability to initiate dealings and taking them to their logical conclusions is quiet important. Employers look out for candidates with a bachelor's or an associate's degree, preferably in an accounts or finance related discipline. Those with an MBA are accorded priority and experienced candidates are highly valued.
Here is an example of key account manager cover letter:
December 21, 2011
Nashville, TN 37203
Chief Accounts Officer,
2000 West End Avenue,
Nashville, TN 37240
Dear Mr. Gable,
This is with reference to your advertisement in the "Nashville Post", dated December 19, 2011, inviting applications for the position of a key account manager in your esteemed organization. I hereby submit my application for the said position. I am eligible for appointment as a key account manager as per the conditions of eligibility mentioned in your advertisement. I have over five years experience as a key account manager and I am looking for an opening with a rapidly growing organization like yours.
As an accounts manager, I have handled the accounts of the most important and strategic clients. I have a bachelor's degree in accounts followed by an MBA in sales. This education has provided me with a strong theoretical foundation for this career. I am conversant with all the tools and software related to accounts and this makes me a fairly competent accountant. I possess fine analytical skills that enable me to identify the most important clients. I am a patient listener with excellent communication and interpersonal skills. I have the knack of understanding the requirements of important clients, negotiating with them, and providing them with the required service by liaising with relevant authorities with my employer.
Over this period of five years, I have established strong bonds with a select clientele. I have successfully retained and expanded the client base of my employers. I am a self motivated person, who believes in getting things done through team work and effective communication.
It will be a pleasure to work with a professional and competitive organization like yours. I have attached my resume with this cover letter. You can get in touch with me on the telephone number or the email address mentioned above.
Key Account Manager Cover Letter must demonstrate the candidate's capacity to discriminate between the important clients and the not so important ones. After this, the applicant can depict his ability to manage and retain the important clients by providing proper service.