Advertising Agency Resume

Advertising agencies hire copywriters to write attractive slogans, taglines, and crisp, catchy phrases. Advertising copywriters drafts ads for TV or radio and compose short but catchy title, slogans, jingles, etc. to attract and compel customers for buying products or services. Their main job responsibilities include understanding clients' needs for advertising, researching on clients' products/services as well as competitors, and targeting audience. They need to come up with clear and original ideas to promote a product and conduct campaign to increase sale. They also need to monitor campaigns and make amendments to the advertising policies as per the feedback.

Businesses are now making use of advertising sector to boost sales and make their presence felt in the market. The advertising agencies are always looking for people who can work creatively to meet deadlines and produce quality content to market products. The copywriters work with clients and media planners to write effective campaigning tag line for a product or service. If you have a creative mind, ability to play with words and convince a person to take action to buy a product just with the use of simple catchphrases, a career as a copywriter can be the right option for you. With the help of advertising agency resume sample, you can understand skills required and job profiles for a copywriter's post.

Sample of Advertising Agency Resume

Tracy G. Kentucky
345 Main Street
Fort Wayne, Indiana 46001
Phone: 317-761-1519
Email: tgkentucky@anymail.com

Career Summary:

Over 7+ years of experience in the field of marketing and advertising with strong background. Proficient in all formats of advertising from digital to print. Ability to create impressive tag-lines and catchy phrases for promotional activities. Handled various types of business campaigns. Have a flair for writing, creativity, and innovate ideas and concepts.

Summary of Skills:

Proficient in doing research and writing original contents
Ability to think creatively and put ideas in words
Knowledge about content development and marketing
Ability to deliver strong promotional campaigns with an analytical mind
Good presentation skills and ability to guide team members
Excellent communication, organizational, and presentation skills

Computer Skills:

Adobe Creative Suite/Cloud, Adobe InDesign, SEO Certification, Content Management Skills, MS Office, 60 wpm typing

Work Experience:

Senior Advertising Copywriter
Creative Sparks, Fort Wayne, Indiana
October 2015 – Present

Editing, proofreading and reviewing contents and ensuring they meet company's standard and client demands
Managing TV campaigns for a popular brand of shoes that boosted sales by 30%
Managing company's social media presence by making regular updates to websites like Facebook, Pinterest, Twitter and Instagram
Developing copywriting content for clients' social media pages
Creating content for various established brands and keeping constant communication to meet their needs

Advertising Copywriter
HMH Advertising Agency, Fort Wayne, Indiana
July 2013 – September 2015

Conducted meetings with clients to understand their requirements
Composed creative headlines for popular brands
Managed social media presence of clients by posting relevant and attractive catchphrases
Collaborated with team members to design attractive logos and media contents for clients
Developed advertising strategies for weekly tabloids of clients

In-house Copywriter
The Rosenthal Company, Fort Wayne, Indiana
August 2011 – June 2013

Developed concepts for ad campaigns and in-house websites and increased traffic by 20%
Created manuscripts for various clients
Collaborated with senior copywriters and pitched innovative campaigns for potential clients
Maintained weekly reports on the status of ad campaigns
Initiated creative tactical plans for company's website as well as clients

Freelance Copywriter
Hawk's Ad Agency, Fort Wayne, Indiana
March 2010 – July 2011

Composed headlines and ads for multiple clients in different sectors like food, clothing, furniture and travel agencies
Wrote effective tag-lines for a nursery school
Developed promotional campaign for customer rewards for an e-commerce website dedicated to pet accessories
Interacted with popular editors on daily basis
Created promotional ads for new campaigns

Education:

Diploma in Journalism and Copywriting
ABC University, Fort Wayne, Indiana
2011

Bachelor of Arts in English Literature and Advertising
ABC University, Fort Wayne, Indiana
2009

Reference:

On request.