Email Marketing Specialist Resume

With easy and fastest mode to reach out target customers for marketing and selling products and services, online marketing is becoming popular. How successful an online marketing concept will be depends on the skills of email makreting specialist. These digital marketers apply email marketing strategies to send information about discounts and attractive offers to a majority of people. They send company's information to subscribers and inform them about the upcoming deals.

To get an entry in this position, along with education, skills, and experience, a precise resume which contains the right keywords and throws light on your achievements is essential. Writing quantifiable points and essential quality traits that the employer is searching for can capture a recruiter's attention. Your resume must demonstrate a few points like result-oriented professional, familiarity with online marketing campaigns and tools as well as management capabilities. Use this email marketing specialist resume sample and personalize it.

Sample of Email Marketing Specialist Resume

Jessica K. Adams
534 Freshour Circle
San Antonio, Texas 78205
Phone: 210-754-8764
Email: jessica.adams@anymail.com

Career Summary:

Result-oriented professional with an extensive experience in initiating email marketing strategies and maintaining strong relationships with customers. Hands-on experience with marketing tools and excellent copywriting skills

Summary of Skills:

Comprehensive knowledge about email marketing, mobile push strategy, drip email, optimizing email HTML and Google Analytics
Familiar with SMTPs, List building, Social media integration, Email Marketing Automation and Subscriber Engagement
Ability to build responsive HTML emails and execute operational tasks as per the marketing schedule
Capable of tracking key user engagement metrics – opens, clicks, deliverable, unsubscribers and document reports
Collaborate with team to meet target objectives and complete tasks within deadline
Good understanding of digital marketing concepts and CRM technology
Proficient in HTML coding, Adobe Dreamweaver, Photoshop

Work Experience:

Email Marketing Specialist
SKS Digital Marketing Agency, San Antonio, Texas 78205
January 2017 – Present

Documenting email marketing strategies and providing training to new employees on email building, email standards, achieving high deliverable and subject lines
Creating B2B campaign work flow with the marketing team and maintaining a calendar for email campaigns
Initiating a team of 10 email marketing members that focuses on creating an individual customer journey using a series of newsletters and triggered emails
Performing analysis on ongoing campaigns and preparing insight reports determining strategy for future mails
Reviewing emails for content accuracy, grammar and spelling mistakes to ensure its compliance with the set standards
Maintaining awareness about the latest email marketing trends

Email Marketing Specialist
GSM Ecommerce, San Antonio, Texas 78205
May 2014 – December 2016

Collaborated with quality control teams to ensure email acquisition data used in campaigns is current and is deployed to the master database
Implemented new segmentation strategies for campaigns which increased leads by 40% and optimized open rates
Took responsibility to track weekly large volume (2 million plus) email blasts for ecommerce clients and sent alerts within ExactTarget Email Platform
Strategized customer retention and gave content for marketing campaigns using HTML and Salesforce
Studied and identified appropriate target rate for each campaign to ensure target open rates were always above the set benchmark
Conducted research about the best email campaigns and customer interests using Marketo to track journey paths

Email Marketing Specialist
TechTarget Services, San Antonio, Texas 78205
June 2012 – April 2014

Took responsibility to manage marketing automation efforts and handled all components – email scheduling, management and deployment to increase customer satisfaction and ensured rich client experience
Collaborated with sales and marketing team to initiate and implement email campaign plans, decide content for online pages and managed distribution of email lists
Created, deployed and handled dail email marketing campaigns for ecommerce clients with different complexities using tools (Mail Chimp, Litmus, Reach Mail) for sending blog post mails, one-off campaigns and exclusive offers
Designed custom-based email campaigns using Photoshop and Dreamweaver software to increase customer base and ensured every mail is free from poor spam score
Coordinated with other members in team to complete projects in time and gave high deliverable with good open rates
Initiated redesign of automated life cycle email program which increased average click to open rate by 23%

Education:

Bachelor's of Science in Information Systems & Communication
ABC University, Austin, TX
2010
Diploma in Advanced Email Marketing
University of San Francisco, Austin, TX
2012

Certification:

Salesforce Marketing Cloud Email Specialist, 2013

Reference:

On request.