Before preparing a digital marketing resume, one should know the role of digital marketing workforce. One should know the meaning of digital marketing as a whole and not only his/her 'work profile', to prepare a good resume for the job of digital marketing. Knowing digital marketing as a whole concept and application will help him/her to decide his/her future career path and design his/her resume accordingly. Though digital marketing is not a very complex concept, it does not have any specific definition.
Today, every field of business is taking help of internet to market their products and services. So the role of marketing personnel has changed too. They are using online tools to accomplish their business goals. Using these online tools and techniques to achieve business success is known as digital marketing. Some of the examples of digital marketing techniques are email marketing, SEO (search engine optimization), PPC (Paid search marketing), etc. Basically, these are divided in to pull and push marketing techniques. Digital marketing personnel use one or more marketing techniques which are suitable for his/her company and product.
So whilst preparing a digital marketing resume, one should know what he/she needs to include in his/her resume. He/she needs to mention all the pull and/or push techniques he/she has used to help company and its clientele. He/she also needs to mention the role he/she has played in implementing those techniques and their effect on the sales of the product or services. Digital marketing resume should not be too much designed and colourful, because this makes it difficult to read and understand the resume and it does not create a good first impression. One also needs to use the readable font for the same reason. It should not be too small or too big.
Following is a Sample of Digital Marketing Resume:
Kate Anderson22, Park street,
To achieve success in the field of digital marketing and grow with the organization
Summary of Digital Marketing Techniques Used
Pigeon Technicals Ltd
January 2008 - Present
Digital Marketing Specialist
April 2005 - December 2007
Digital Marketing Executive
Software Skills Used
Above is the sample of digital marketing specialist resume, but one can also write digital marketing resume for freshmen in a similar pattern. He/She needs to replace work experience with project experience or internship experience. Similarly, he/she needs to make changes in the summary of digital marketing techniques used and software technologies used according to experience. In the reference field, you should add references of your internship superiors or college teachers according to your experience. We hope that this sample resume will give you an idea to create a resume according to your experience and qualification.