Public relations professionals are advocates for non profit, business, governments and many other associations. They assist in establishing good communication and developing rapport with the public. Mainly, they are responsible for understanding the situation around, and predicting the development which will influence their clients or the associations. People with a good strategic thinking ability get attracted towards this field.
Public relation professionals work for various firms throughout their career. Public relations professionals assist the associations in understanding and identifying the marketplace. They also work towards maintaining relations with the shareholders of the firm including customers, employees, stockholders and all having interest in the company. Public relation professionals are also responsible for maintaining and developing various relationships.
Following are the various industries which provide Public Relations career opportunities:
In order to develop your career as a public relation professional, the most common way is to join a public relation firm or agency. Such agencies provide communication services to clients that includes businesses, non profit organizations, government agencies and many other groups. Public relations agencies provide services such as arranging press events, preparing press releases, launching new brand or products, publishing, assisting in controlling damages resulting from corporate miscommunication, along with strategic support.
Corporate communications is also called as the "client side communication" in the public relations arena. Corporate communication is classified into media relations and investor relations. Media relations deal with media outlets like newspapers and television stations. At the same time, investor relations manage shareholders including stockholders, financial analysts and potential investors. Some senior administrators prepare and implement the entire communications strategy.
In the publicists arena, a public relations professional works or communicates with a single individual like a celebrity or author. Stephen Huvane is a popular publicist who has represented Jennifer Aniston, Demi Moore, Helen Hunt, Liv Tyler, and Gwyneth Paltrow. In the politics arena, publicists are known as press secretaries. Publicists are responsible for handling media relation, endorsing activities for the clients, and handling their public schedule.