The work of demonstrators is to create public interest in purchasing products such as food, clothing, cosmetics, and house-wares. The demonstrators play important roles in the field of business management. The nature of work is described below.
Customers make choices among broad variety of services and products based upon the information provided by the demonstrators. Demonstrators motivate people and stores to purchase a product by representing it to potential customers. Demonstrators are responsible for answering customer's questions.
Demonstrators may sell the verified merchandise or collect names of prospects to transmit to the sales staff. The responsibility of a demonstrator is to promote sales of a product to customers. Demonstrators generate sales of both simple and sophisticated products ranging from mops to computer software. Demonstrators draw customer's attention by means of offering them administering contests, samples, coupons, and distributing prizes using direct-mail advertising.
Demonstrators greet and catch the attention of feasible customers and identify interested customers. They inform customers and educate them about the characteristics of products. Demonstrators illustrate the use of products with perceptible ease to inspire confidence in the manufacturer and product.
Demonstrators distribute the important information about products through pamphlet, booklet, brochures, and other forms. Some skilled demonstrators are very good at selling products and services. Demonstrators work in various business centers such as grocery stores, trade shows, shopping malls, and outdoor fairs.
Demonstrators select locations based upon the type of audience and nature of a product. Large events incorporate various demonstrations and demonstrators are required to handle crowd effectively. Some of the demonstrators promote products on television or videotape programs such as 'infomercials' or home shopping programs.
Demonstrators plan and prepare content for a presentation and modify it to the target audience. Demonstrators are also involved in assembling, transporting, and disassembling materials used in demonstrations. The presentation may include:
Demonstrators use various equipments in presentations to make target audiences understand it easily. For example, a food product demonstration may need the use of cooking apparatus whereas software demonstration may require the use of multimedia computer. A demonstrator ought to have the product information and be able to communicate information to customers and is responsible to answer questions that arise before, during, and after a demonstration. Thus, a particular product needs great amount of efforts to demonstrate it.
Work Environment
Generally, demonstrators work part-time with variable work schedules. The duration of this position may last six months or less. However, demonstrators may need to work long hours during the holidays, as the number of customers is likely to increase.
Some demonstrators need to travel between their offices and work on weekends. It is very challenging work for demonstrators to influence customers in limited amount of time. However, many demonstrators enjoy the opportunity to interact with different kind of people. Demonstrators work under various conditions that can often be glamorous and difficult.
Educational Qualification
Demonstrators are given on-the-job training. There are no specific educational requirements. However, candidates holding postsecondary education are preferred. Demonstrators are given training, which is product-oriented because a demonstrator needs to be familiar with the products to demonstrate them appropriately.
A demonstrator should have ample experience and knowledge of a product to demonstrate it effectively. A complex product like computer needs to be demonstrated applying experience. A demonstrator has to carry out following responsibilities.
Responsibilities