In the career as Survey researchers, the professionals conduct surveys and research mainly on customers, their necessities, their thoughts and behavior. They may conduct survey on internet, telephonic interviews, or questionnaires sent through mail, statistical surveys or can arrange a face-to-face interview. Internet survey is the most common method for survey, because it saves the time and increases the participation rate.
Their main job is to develop, conduct and analyze the surveys. They work for number of clients, government agencies, corporations and many other institutions. Survey is the best method to gather information related to customers expectations and their wants. This information is useful for the organizations to sustain in the competition as they can fulfill the customer expectations by receiving the feedback from these surveys.
In the career as survey researchers they carry out following tasks:-
The basic qualification needed for career as market research analysts is a bachelor's degree. However, for technical or senior level jobs a master's degree is preferred most of the times. In addition, the knowledge of marketing, sales, business management, consumer behavior, and survey techniques is also beneficial. Candidates with bachelor's degree in engineering and advanced degree in marketing or business management are in great demand for the market research analyst jobs. For a career in international survey research, the candidates with international business and marketing knowledge are necessary. Other courses that are necessary for a successful career in market research are statistics, mathematics, sampling theory, and computer science. The knowledge of computers is necessary as most of the times they use internet to conduct surveys and gather information.
Other necessary skills:-
To enter the career as survey researchers, the skills that are necessary are given below:-
Place of work:-
In the career as survey researchers, they spend most of the time working in offices. They also need to travel for research work and conduct surveys. They visit different places and meet different kind of people to take interviews. They mostly work for 40 hours a week. However, for surveys, or to collect information they travel abroad and might work for longer hours.
The career as survey researchers has a wide scope. The job opportunities are available in many industries. They are as follows:-
The occupations that are similar to survey researchers are as follows:-
In the career as survey researchers, the salary for entry-level positions is good. However, the salary also depends on many factors like education, experience, type of work and the employer. The working in computer systems design and related services can expect a handsome salary package. Others working in Management, scientific and technical consulting services also receive good packages and benefits. These benefits include paid holidays, health insurance, and pension plans.
In the career as market research analysts, for the entry -level jobs like trainee or junior research analyst a bachelor's degree or master's degree is usually needed. They can be promoted to senior research positions after completing some years of experience in the similar fields. Those with a Ph.D. can become professors and get promoted as managers easily. Others who have leadership qualities may become supervisors or managers. Thus, for the promotions the entry-level researchers should get more knowledge, education; carry out different kinds of surveys.
In the career as survey researchers, the employment growth is expected to be slower than other occupations. However, the competition between competitors of similar products is increasing now, and the customer expectations are also increasing. So, it is very important for the organizations to study the customer expectations and wants. That is why different kinds of surveys should be conducted and so survey researchers will be in great demand in coming years. Those with a Ph.D. or master's degree can get many job opportunities. The employment growth for survey research jobs is expected to be more in financial firms as the need for future investment will be increasing in future.