Brand Analyst Resume

A brand analyst is a part of the marketing team of the organization. The analyst does the task of studying the performance of products in the market and comparing the results with the set targets. He has the knowledge of marketing and economics. Based on his findings, the analyst has to draft strategies to improve the product position in the market. The key requirements of this position include organizational skills, problem-solving abilities, effective communication skills, and strong analytical skills.

Brand Analyst Resume Example

---

Ronald C. Pedro
3888 Griffin Street
Phoenix, AZ 85034
Phone: 602-291-7885
Email: rcpedro@anymail.com

Career Objective:

To work as a brand analyst for a large consumer product manufacturing company and help the management in building brands by applying effective marketing and branding strategy.

Summary of Skills:

• Thorough knowledge of the economic and financial aspects of market along with the ability to detect changes in market behavior
• Proficient with all market research tools, software, and techniques along with strong data interpretation abilities
• Ability to handle multiple responsibilities while ensuring accurate and timely execution of each activity
• Excellent time and task management abilities with abilities to prioritize tasks
• Strong leadership, coordination and communication skills

Work Experience:

Bran Analyst
Summit Electronics Ltd., Phoenix, AZ
September 2013 - Present

• Computing the value of the organization's brand in the market and keeping the organization updated about any fluctuations in its value
• Studying behavior of consumers and noting the changes in their requirements, complaints, and future expectations
• Monitoring activities of market competitors, analyzing its effect on the organization's brand and submitting weekly/monthly quarterly reports, based on the findings
• Participating in product development activities by advising teams on marketable product designs and features

Brand Analyst
Pioneer Inc., Phoenix, AZ
February 2012 - August 2013

• Coordinated with product development and research teams to understand key features of the product to be able to highlight them in promotional activities
• Planned and undertook several promotional activities required to create a prominent image for the product and improve its market value
• Identified the top performing and slow performing products from the entire product range, and allocated resources to earn maximum returns
• Cooperated with sales team and gathered sales report
• Evaluated reports to compute the reasons for low targets or high targets to be able to draft effective sales strategies

Education:

• Bachelor's Degree in Business Management
  Phoenix University, Phoenix, AZ
  2011

Reference:

On request.