Marketing interview questions are intended to understand a candidate's knowledge, education, skills and experience to qualify for the respective position. Marketing is the most important domain responsible for an organization's success. This management process helps to detect customer demands and exchange products and services to satisfy their needs and wants. It includes a combination of various functions like research, promotion, sales and communication. A marketing professional must have strong communication skills and ability to convince the target audience. Marketing is probably the only field which always has job openings. If you are looking for a career in marketing, be rest assured that you will get a job if you possess the right qualifications.
The success in any interview depends on the candidate's knowledge and the overall personality. We have provided a list of questions for you. The questions given include a combination of general and technical questions. The general questions give an overview of the introduction and personality of the candidate with his/her objectives, while the technical questions are totally work or field related.
Introduce yourself and project all your positive qualities in a convincing way. Try to hide the negatives or give a positive side to it. That's where your marketing capability lies.
"I am __, from the city of ___. I have pursued MBA in ___ from ____ and have a work experience over __ years. I have all the qualities that will help your organization to grow and earn profit..."
You may also cite examples from your work experience in marketing. If you are a fresher, emphasize on the educational qualifications you have and share the academic achievements.
You have to specify your qualities and specialized education or training.
"I have an MBA with specialization in Marketing and have work experience in marketing and sales. I have excellent communication skills and the ability to handle pressure..."
Give an extremely positive answer for this, as it will describe your achievements.
"Yes off course I did. I have handled many projects during my career. My past employers and clients were happy with my performance and I have been rewarded several times for my dedication and good work. I had the opportunity to bring profitable solutions to several critical issues."
This is an important question. You have to be precise and clear while answering this. Share what made you join this field. Try to focus on the scope of work, your interests and growth criteria. Also give some instances of real life marketing skills that were projected during your academic life. This will help the interviewer relate to your interest level.
Marketing is all about meeting targets, tight deadlines and satisfying the customer. You must agree to the question as it is a known fact in the marketing field. You must share your past professional experience or examples from your college life when you had to submit projects on time, etc.
Be positive in your answer as it will reflect your confidence and abilities. You must prove that you possess the ability to convert several 'no' into 'yes'.
"Yes, I am confident. I can influence even the most difficult person. Be it my personal or my professional life, convincing people has not been a problem for me." (Cite examples)
This is a tricky question. The answer will convey many things at a time - your interest, goal and your attitude towards work. Everyone knows that you work to earn at the end of the day. But the fact is also that if you do not love your work, you cannot perform your duties well. So be careful and diplomatic while answering.
"I love my job and I am keen to learn new things, grow in my career and achieve success, which will finally help me earn my livelihood."
"Marketing is a broad term and sales is a part of marketing. Marketing helps to promote a particular product or service to the target audience through various tools . Sales is one of such tools, which helps to set the final stage of marketing through the sale of the product or service to the customers."
"The buying behavior or decision making process of a customer finally influences him/her to buy a product or service."
"I feel online marketing is a recent uptrend marketing tool. It is a method of selling products or services through the internet. This type of marketing helps to reach a larger audience segment across the world."
Judge yourself and give a rating to yourself instantly. Do not take much time to answer this as it will show that you are doubtful about yourself.
"I will rate myself 7.5 in the scale. Since the initial years till date, I have enough experience and expertise in this field. But I still have more scope of learning and gaining experience to achieve a 10 rating."
If you are a fresher, give the rating on the basis of your academic achievements, projects or trainings.
Read the above marketing interview questions and prepare yourself to attend the interview successfully. Apart from the questions, you may also have to give some aptitude and personality tests or may be even asked to solve case study papers. We truly hope that you will grab this opportunity and will have the offer letter in your hand.