To achieve growth in business, it is essential to provide cost-effective, and fast service to clients. That's why organizations hire account executives. Since the job responsibilities of this position cannot be handled by a single person, they also employ assistant account executives or junior account executive to assist in day-to-day business operations. These accounting professionals have to focus on servicing clients and ensure continuous business from them. They collaborate and coordinate with account executives for dealing with vendors, managing clients' requirements, delivering their needs, and creating brand awareness for them. They may not have a direct role in the advertising and marketing of cleints' products or business, but they can use their knowledge and experience of those fields for the management of projects.
The main responsibility of this job position to provide services to clients. For this, they have to perform several related tasks in order to achieve client satisfaction and fetch more projects from them. They have to manage customer accounts in the best possible way. Theses accounting professionals are responsible for planning and executing projects as per clients' needs. They have to ensure continuous working of customer accounts and also re-open closed accounts.
Some of the primary responsibilities they handle daily are:
Clients want to increase their brand awareness and sales. That's why they approach advertising firms or agencies that specialize in this type of work. So whenever a client approaches an agency, it assigns assistant account executive to coordinate with them. From understanding client's requirements, budget, and target, they prepare a plan and take help of the sales and advertising department. They also communicate with vendors and schedule a proper time and date for launching the project and also select an appropriate medium to advertise client's business. When the project is finally implemented, they have to keep in touch with clients, inform them about the progress, and ensure clients are happy and confident about their business taking a new turn.
Regular touch with clients is important in order to ensure the project is moving in the right direction. To do this, the assistant account executive schedule client meetings with account executives, the sales and marketing department. They participate in the meetings and contribute to improving account strategies, and best ways of meeting client's needs and expectations.
Though assistant account executives aren't involved directly with sales, they are responsible for reviewing sales leads and providing resources and other help for converting them. They will also plan and get involved in attending trade shows for attracting new prospects.
In order to create brand awareness, these accounting professionals have to handle Public Relations duties for their clients. They have to work with a team of copy writers, graphic designers, and marketing to compose and distribute marketing materials. They will also find the online and offline media platform for press releases, create and handle a business page on Facebook, plan for community activities in order to gain respect and recognition for clients, and create new, effective ways of communication.
The job of an assistant account executive needs people with strong attention to detail, communication, computer, and PR skills. They have to be detail-oriented, team leader with focus on customer service. Agencies also expect abilities to work independently, take strong decisions, resolve problems, review project budget, and meet deadlines.
Some of the core skills for the job that advertising agencies look for are:
Project Management and Social Media Marketing Skills
Research, supervisory, organizational, computer, and coordination skills
Strong knowledge of sales, advertising, and marketing
Ability to understand and meet clients' needs
Excellent managerial, and people's skills
Public speaking and copy editing skills
Individuals who want to hold this job title are required to complete a four-year degree program either in Public Relations, Journalism, or Communications. Some big advertising agencies may prefer them to complete a master' degree in business administration. Additional education in market research, consumer behavior, or communication methods may also be useful.
Advertising agencies prefer one year of experience minimum. Advertising interns with exceptional talents with ability to manage customer accounts are also given an opportunity. Experience in the retail industry and ability to think creatively and work effectively with peers and vendors are also asked for.
If you're committed to work in this job position and have the required skills, experience, and education, browse our site for a real-world assistant account executive resume samples.