Associate Merchant Responsibilities

The associate merchant is one of the highest posts in the organization and thus, he has to perform a lot of duties. He works under the overall supervision of the senior marketing director and reports to the board of directors. Some of the major responsibilities of the associate merchant are given below in detail:

• Strategies: The associate merchant is required to make marketing strategies of the product. He makes sure that the strategies are helpful in publicizing the product effectively. He also designs various methods to advertise the product in the market and increase the sales

• Management: The associate merchant is responsible of managing the various resources working in the organization and the projects taken up. He makes sure that the duties performed by each employee is flawless so that the company makes profits

• Contracts: He interacts with different people and takes up contracts on which the organization works. They work on publicizing the products of its clients in such a way that their sale increases. Also, he keeps in mind the profit margin of his organization and works accordingly

• Records: The associate merchant is required to maintain records of the various clients they are working with, the kind of work and people working on it. He supervises the work of the subordinates and make sure that the work is done with perfection

Skills of associate merchant responsibilities

The job of the associate merchant requires a lot of skills only then can fulfill the duties properly. The person should be an expert in this field to get the rewards equivalent to his hard work. Some of the major skills of the associate merchant are given below:

• Communication skills: The associate merchant should have excellent communication skills so that he can interact efficiently with the employees as well as the clients. He should have good verbal as well as written communication skills as some times the orders have to be forwarded in written; therefore he should be impressive in his written words. He makes sure that his words are correctly understood and implemented

• Leadership: He should possess exceptional leadership qualities. To manage the staff, the person should be authoritative and obstinate. He should possess the qualities of leading people and assisting them in case of any problem. One of his main functions is to keep an eye over the work of the subordinates to make sure that their work does not contain any errors

• Patience: To work as an associate merchant , a person needs to have a lot of patience. He has to work with different people having different perspectives and he has to deal with all of them to publicize the product properly. The associate merchant should have the capability to work independently or in a group with or without pressure

• Computer skills: The associate merchant is required to have good computer skills. He should know how to use MS office, Excel and other computer languages and software. He is also required to maintain a record of all the projects the organization is working on

Academic qualifications of associate merchant

To become an associate merchant , a person needs to be highly qualified and should possess an in depth knowledge of the marketing techniques. The educational qualifications of the associate merchant are given below:

• Bachelor's of Business Administration
• Master's of Business Administration- Specialization in Marketing/ Sales/ Human Resource
• In depth knowledge of the market and sales techniques
• A prior work experience of at least 4 years in the same field

Career scope for associate merchant

The associate merchant looks after the business and makes sure that the advertising of the product is done properly. He looks after the marketing activities so that the advertising of the products can be done with perfection. Also, he makes sure that the product is properly publicized. The associate merchant is usually promoted to the post of executive merchant if his work is exceptionally good. He might also try in other organizations to looks after the entire marketing function and also the finances. He can only try in other organizations if he possesses all the qualities that the employer is looking for.