Group Marketing Manager Responsibilities

A group marketing manager develops marketing strategies to achieve the organization's objectives. He/she has to effectively manage the marketing, promotional and advertising activities of the organization.

Key Group Marketing Manager Responsibilities

Develop marketing strategies.
Ensure efficient distribution of resources and assist the teams when required.
Work with the marketing director and analyze the results of the business and come up with strategies for the different products and acquisitions of the company.
Manage small teams based in different locations.
Drive the marketing strategy and positioning for the company.
Co-ordinate the campaign executions.
Continually identify and improve the product positioning and core customer segments.
Come up with innovative, customer-driven marketing campaigns.
Get input and feedback from customers to continuously improve the growth.
Define the long-term marketing strategy with the marketing director.
Manage and co-ordinate the PR activities of the firm and its related agencies if any.
Research about the current marketing trends and keep tabs on competitors
Follow the company's KPIs
Act as a link between the sales and marketing organizations
Negotiate with vendors and distributors to manage the product distribution, build distribution networks and distribution strategies
Oversee the hiring, training and performance evaluations of the sales and marketing staff and also their daily schedules
Monitor and report all the marketing activities and their results
Liaison with the media
Conduct research to determine market conditions for current and new products
Determine the marketing budget and ensure the budget is not exceeded
Sustain a good work environment and ensure that the customers, stakeholders and employees are satisfied
Administer all the VOC Processes
Provide product enhancements for all the teams
Keep the costs to a minimum by monitoring the inventory of products with the help of the supply chain and operations teams
Know about the company data and structure and update the knowledge regularly
As a group marketing manager, you will also have to co-ordinate with teams across different departments such as sales, corporate communications, legal, product development, engineering and more.
Supervise preparation of the budget, venue and expenses forecasts
Meet or exceed the financial targets by the end of the quarter or financial year

Essential Skills and Abilities

Leadership skills. This is one of the most obvious skills that you will require for the job. You will have to inspire your teams and also make executive-level presentations and both of these tasks require good leadership skills.
Strategic thinking. You will often have to combine or mix-and-match the classic strategic marketing skills in your work.
Excellent written and verbal skills. Companies may ask you for a written sample or request you to speak in front of a group to test you on these abilities.
You should also be familiar with the software programs for word processing, spreadsheet analysis and financial analysis.
Detail-oriented and organized. It is often the small details that can make or break a project. Hence, it is important that you as a group marketing manager are able to take care of even the smallest detail and remain organized to ensure perfection.
High energy levels. Senior level jobs involve demanding schedules and long working hours. You need to be an energetic individual to cope with the demands of the job and do justice to your work.
Ability to handle pressure. The field of marketing has a fast-paced, stressful environment with a lot of pressure. To work in this field, you should be able to handle the pressure constructively.
Enthusiasm, a passion for the job and being self-motivated are other important skills for a group marketing manager to possess.
Willingness to travel. Marketing is rarely a desk job and involves frequent traveling. You should be willing to travel when and where the job demands.
Knowledge of different languages and cultures. Today, a majority of the companies, specially the big ones are MNCs with offices around the globe. In this multi-cultural environment, knowledge of different cultures and languages is a big plus for a group manager.
Excellent project management skills
Very good interpersonal skills. In marketing, you need to reason with, persuade, negotiate and manage your clients and employees. To do this successfully, you need to know how to handle people.
Creative and lateral thinker. The ability to think creatively and out-of-the-box is an essential skill for any marketing professional.
Teamwork. You should be willing to work in a team and share the spotlight.

Educational Background

Most of the companies require the candidate to have a college degree in business (like MBA), marketing or any related field.
Along with the educational qualifications, work experience also matters.
Most of the organizations require 10+ years of work experience and in this period, you should also have at least 5+ years experience of leading a marketing team and managing projects and budgets.
Proven track record of competently delivering large-scale and/or multiple projects at a time.
Experience in planning and executing complex programs such as budget management.
Familiarity with tracking tools used to assess a campaign's performance.
Nowadays, some companies also look for experience in online marketing and advertising.

Salary Details

Like all other jobs, the salary of a group marketing manager also depends on a variety of factors.
Your educational qualifications, work experience, the field you are in, geographical location, the organization, etc., all play a part in deciding your salary.
The salary of a group marketing manager ranges from around $100,000 to $190,000.

The group marketing manager responsibilities are many and it can often be a hectic job. It is a good option for those who thrive on excitement and pressure since there is never a dull moment in this field.