Marketing Consultant Job Description

Marketing professional should excel in the art of selling any type of product manufactured by the company. A marketing consultant helps the marketing professionals in implementing strategies that can attract the clients and hence the sales of the company. A marketing consultant may work in the company itself or he may work in an organization that provides consulting services for the companies. They work with various marketing research tools understanding the requirements of the clients. The marketing consultant job description given here will give you a detailed job profile of the marketing consultant.

They are closely associated with the marketing and advertising department of the company as well as the sales department of the company. If you are choosing this career then you must be willing to accept the everyday challenges that come up in this profile. Every day is different for the marketing consultants, and every organization's requirements are also different. Hence, they should be flexible enough to get adjusted as per the organization's requirements.

Duties and Responsibilities of a Marketing Consultant

Marketing consultants work to increase the sales of a particular product for which they conduct in-depth analysis of the market through various mediums and plan for strategies. Before a marketing consultant begins his work he should study the functioning of the organization by collating information from internal and external resources.

Researching and analyzing the market for favorable conditions to release a particular product knowing ups and downs in the market
Participates in evaluation and development of marketing services and tools based on the type of the product
Look for competition in the market and plan strategies to overcome or survive market risks and threats
Plans strategies to survive the unexpected ups and downs in the market and competition
Decides budget by collecting specification from the marketing team and strives to reduce the budget and make profits from the company
Collect sales statistics from the sales department and maintains record of the same to be presented to the higher authorities
Write press releases and plan promotional events for the promotion of products and product launching events
Looks for the potential consumers in the markets and plans strategies and attractive plans to increase the sales of the products

Skills Required by Marketing Consultants

Should be good at researching and analyzing the market
Ability to know the trends in the market and plan marketing strategies accordingly
Innovative and able to take risks and implement creative ideas for the business profits
Should posses leadership quality and believe in team work
Motivation and enthusiastic and ability to meet the set goals of sales and profits
Take critical decisions for the company and should have ability to sense any kind of future risks

Educational Qualifications Required

Marketing consultants should be graduates or post graduates in Business Administration with specialization in marketing, sales or any other trait. Most of the employers prefer individuals specialized in marketing as they are well-acquainted with marketing jargons and all kinds of marketing strategies. Courses in advertising, law and finance are also helpful to excel in this profession. Experience in marketing or any other relevant field will also be helpful in gaining a position as a marketing consultant.

Salaries Offered to Marketing Consultants

Marketing consultants are paid about $108, 000 per annum wherein the starting salary for the fresher in this field is around $43, 500 per year.

There is a lot of scope for career advancement as well as drawing good packages as marketing consultants. Marketing consultants can work as marketing managers and marketing directors if they gain respectable number of years of experience. Hope you found this marketing consultant job description helpful.