The e-commerce marketing manager is one of the most important job profiles in the e-commerce field. The e-commerce marketing manager responsibilities include developing online advertising campaigns, developing associate programs in conjunction with agencies, advertising effectiveness control, management of online publishers, etc. The overall transactions carried out in e-commerce are due to the marketing strategies used by the e-commerce marketing manager. The marketing manager is also responsible for conducting market researches and arranging the online transactions accordingly.
E-commerce is a huge market to offer products to the customers on the world wide web and the e-commerce marketing managers are responsible for planning and helping the companies to take advantage of the various sales and marketing opportunities available through internet. The e-commerce marketing managers help to define the company's objectives and further decide the computer applications required to achieve them. They also decide various marketing plans and strategies that explain the e-commerce proposals that will increase the company's business.
The e-commerce manager undertakes a detailed research of the product, its requirement, and other important facts essential before actually marketing for the particular company product. They are also responsible of giving presentation of various plans and strategies used during marketing to the higher officials. The e-commerce marketing managers also coordinate with the web-developers to manage certain things on the site which can be beneficial from the marketing point of view. The e-commerce marketing manager also plays an important role in the recruitment of the marketing executives.
The e-commerce marketing manager generally also gets involved in training the new recruited marketing executives. He or she then supervises and allocates them with various job responsibilities. The job of an e-commerce marketing manager is highly responsible and contains high dedication and awareness of the different job responsibilities. A candidate planning a career must also be aware of the educational qualifications and key skills required for this job. The following information about the e-commerce marketing manager responsibilities, educational qualification, key skills, and salary will guide you about the e-commerce marketing manager job profile and further help you in planning your career in this field.
Educational Qualification of an E-commerce Marketing Manager
The e-commerce marketing manager must be knowledgeable about the e-commerce field as well as the marketing field. He or she should possess adequate knowledge of the internet based computer applications. According to various employers, the e-commerce marketing manager must at least possess a bachelor's degree in information technology or any other marketing of business field. Generally, the candidates with a bachelor's degree in business or marketing need to undertake courses in computer science. The bachelor's degree is the basic degree with which one can apply for the post of e-commerce marketing manager. However, employers always prefer candidates with master's degree for the position of e-commerce marketing manager.
Key Skills of an E-commerce Marketing Manager
The e-commerce marketing manager must be thorough with the marketing and e-commerce knowledge. Along with this, he or she must also be skillful with other following qualities:
Job Responsibilities of an E-commerce Marketing Manager
The main job responsibility of an e-commerce marketing manager is to carry out effective marketing strategies to increase the company's profit. Along with this the e-commerce marketing manager also undertakes various other responsibilities as follows:
Salary of an E-commerce Marketing Manager
The average annual salary of an e-commerce marketing manager is about $84,000. However, the e-commerce marketing manager salary ranges from $61,000 to $112,000 and is often decided according to the eligibility of the e-commerce marketing manager. The educational qualification, skills, and experience often play an important role while considering the salary of an e-commerce marketing manager.
The above given information about the e-commerce marketing manager responsibilities will help you understand all the duties carried out by an e-commerce marketing manager. The candidates looking forward to plan a career in this field can definitely get ample knowledge from the above described educational qualification, key skills, and salary sections.