Media Planner Job Description

Advertising is one of the fastest rising branches of the modern media. Even small businesses make use of advertising. One important aspect of advertising is media planning. Professional advertising agencies employ the services of media planners. If you haven't heard of this profession, read the media planner job description given for your information.

Media planners' first and foremost task is to increase the impact of the ongoing ad campaigns for their clients. They plan out the media exposure required by the client. To make it simpler, they decide what kind of ad space; ad time will be required by the client in television, radio and print media. They buy the space on behalf of the clients.

Media planners first sit with clients and understand what is their exact need. They take into account the key demographic the client wants to advertise and then begin their work accordingly. They plan out a strategy for them and begin work. To do all of this, the media planners need to be aware of all market conditions. They should also know about the new developments in media like social networking sites and micro blogging sites. This is an extra responsibility in the media planner job description.

Constantly new developments are being made in media and the planners have to use them for the benefit of their clients. They have to be creative and design unique campaigns for the clients. They also keep a close follow up on the performance of the product, and even conduct surveys and research regarding its outreach.

Media planners draw a good salary in the ad agencies. However, they need to have to good education which is expensive, and they have to be aware of all the latest things in the media. The demand for media planners is increasing by the day. Many other profiles in advertising are being clubbed with this profile, thus increasing the duties of media planners. To know about these added responsibilities, read the media planner job description given below in bulleted format.

Duties and Responsibilities of a Media Planner

They have to plan out the advertising campaigns of the clients
They have to understand what the clients want and then plan out a good advertising campaign for them with other experts working in the agency
Media planners have to buy ad space keeping in mind the key demographic the client wants to appeal to
They should know how to decipher results from surveys that are conducted
They have to ensure originality of the campaign or it could result in losses for them and the clients
They should also have good knowledge about the latest technologies
They should have great knowledge about current events and the latest developments in the media
They have to follow up on their campaigns and make changes if the campaign is not getting the desired results

Education required to become a Media Planners

They need to have a master's degree in the field of advertising
They need to have good experience working in the field of advertising

Career Advancement

Media planners move up in the hierarchy of the advertising agency. They can attain management positions with a substantial increase in the salary. Many of the media planners, after gaining good experience and making good contacts, start their own ad agencies.

The media planner job description nowadays covers many different kinds of duties. Before, there use to be different positions for those jobs, but now they have been clubbed under job of media planner.