Athlete Manager Responsibilities


The athlete manager responsibilities are mostly towards the athletes they manage. Athletics is not just about playing the sport and performing. There are many other factors involved and it is the job of the manager to look after them, so the athlete can only concentrate on the sport.

For an athlete to be able to take part in sports, they require a sponsorship. The sponsorship ensures that they have money to train and do have to do a day job to survive. They also need the money to train, follow special diets and avail the services of a professional coach. Therefore, a manager is required for an athlete to manage the financial aspect.

The athlete managers have to promote the athlete and ensure that they get good media coverage. For that, the managers need to have good contacts in the media, so they can get coverage for important events. Good coverage also ensures good sponsorships. The managers make public relations strategies to put a good image of the athletes in front of the media. They even look into the personal lives of the athletes to sort out any issues they have.

The managers have to take an active part in the training process of the athletes as well. They ensure that the athletes have the best facilities to train in and have the services of a coach, physiotherapists, trainers, etc.

These are just some of the duties the athlete managers do, to know about all of them, read the athlete manager responsibilities given below in detail.

Athlete Manager Responsibilities in Detail

People for the Job

People who have prior experience working with athletes get into this profession. The professional agencies who hire managers, require experience and degrees related with sports management. Many of the experienced candidates directly approach athletes or the athletes approach them.

Industry Prospects

Sporting culture has been growing at a brisk pace. Athletes realize the need of professional management. Therefore, athlete managers have great scope in the near future. The ones that work in professional agencies and freelance managers, charge a certain amount as fees to their clients. This fee could either be fixed or it could be a percentage of the sponsorship earnings. The better the earnings the higher the income of the manager. If done well, this profession is quite profitable.

Tech Skills

The athlete managers also require to make use of technology. Nowadays, sports also make a lot of use of technology. Therefore, an athletic manager, being such an important part of the industry, is also expected to know a bit about technology.

Job Conditions

Athlete managers are required to travel with the athletes many times. They have to be with them during large sporting events. Therefore, travel is an important part of this profession. However, most of the athlete managers have their own offices. This is not really a stressful job but the managers should have age appropriate fitness.

The athlete manager responsibilities allow the athlete to concentrate on their sport.


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