A business sales letter acts as a messenger of the company's products and services in the offering. It helps in creating awareness about a new product or service launched in the market. Its purpose is to bring forth the shortcomings of the competitors' brand and highlight the benefits customers can derive from using the product or availing the services you are providing. However, while writing, business ethics have to be followed. The letter should not name the competitors or their brands. If you want to say what you are offering is better, you can simply state that similar products or services in the market lack so and so features. In short, the letter must win the confidence of customers and persuade them that it is in their best interest to do business with you. It is a strong and useful tool in promoting a business if it can catch hold of customers' feelings and emotions.
Sample Sales Letter
February 10, 2014
Dear Mr. Clooney:
You have been our loyal customer for last ten years. Our company is launching a new scheme for senior citizens. The scheme is called "Exciting Sixty". It is a Systematic Investment Plan. The scheme will save your tax and is a money-back scheme.
You have been regularly investing money in our various schemes, and we have given good returns against it. Our professional relationship has survived on understanding and trust that we have shared all through these years.
I am enclosing the brochure of the scheme with this letter. My sales representative will call and visit you to explain the details of the scheme. I request you to spare a few moments out of your busy schedule.
I hope that after going through the brochure you will be interested in the scheme. Awaiting your positive reply.