In this follow up letter, sales personnel asks the customer what he feels about the product or service that he had presented or showcased in his sales appointment. This letter is written if there is no correspondence from the customer after your sales appointment. A follow up letter is written to make the things work between your company and the customer.
The letter is used to find out whether the customer requires more information, is he interested in buying the product, does he need one more demonstration of the product, etc. The letter has to stress how much the customer is important and valuable for your company. The letter uses typical sales terminologies and has a soft and polite tone. This letter helps in convincing the customer to buy a product or service.
December 20, 2009
Dear Mr. Roberts:
It was a pleasure to give a demonstration of the latest compact vacuum cleaner at your office. I was happy to meet you personally and give details about the product. You have been a valuable customer of our store for last ten years. I hope you have gone through the user manual that I had left behind for your perusal.
This vacuum cleaner will help you in your house as well as office. It will help you in maintaining cleanliness and hygiene in each nook and corner. The compact size of the cleaner is the best thing and can be carried around easily for cleaning purpose. I want to know whether you are interested in buying the product, do you want me to come down to your office and give further details about the product and help you out with the discount scheme that I had mentioned during the presentation.
You can contact me on phone or email address firstname.lastname@example.org. I am waiting for your positive reply. Our store will be happy to serve you with out latest product.