Marketing Representative Cover Letter

Marketing Representative Cover Letter is a short and effective presentation of the capacity of a marketing representative to sell the product, service, or concept of his employer. Marketing Representatives are entrusted with interacting with clients with a view to sell the company's products, services, or ideas. Marketing personnel should, therefore, possess excellent persuasion skills. He should be able to convince the customer how the product takes care of his requirements. When competition is tough, as it usually is, the marketing representative needs to explain the relative merits of his product or service. This requires the candidate to be thorough with market conditions and strategies used by competitors.

Other points that deserve a mention in these cover letters include the communication, presentation, and interpersonal skills that a candidate must possess. A certain degree of technical understanding is needed as this will help the applicant in explaining the technical features of the product or service to the client. The marketing representative will also do well to express his readiness to travel at short notice.

Marketing Representative Cover Letter must also mention the educational qualifications. Employers prefer candidates with a bachelor's degree in marketing. However, experience can compensate an absence of degree, for practical skills in selling the product is the most important requirement for this job. The effective length of the letter should not exceed one page. The language has to be simple and profession specific terms should be avoided. The tone of the letter has to be professional and persuasive. And yet, the letter should be able to lend a slight personal touch to the application by defining convergence between the organization and the applicant.

Here is an example of marketing representative cover letter:

Sample of Marketing Representative Cover Letter

December 29, 2011 Edmond Morgan 10 Commerce Street, Baltimore, MD 21202 410-752-9264 ed.morgan@hotmail.com

Philip Rochester Human Resource Executive, Arctic Temperature Control Systems, 700 Cathedral Street, Baltimore, MD 21201

Dear Mr. Rochester,

This is with reference to your advertisement in the "Baltimore Post", dated December 25, 2011, inviting applications for the position of a marketing representative in your reputed organization. I here by submit my application for the said position. I am qualified for appointment as a marketing representative in your as per the conditions of eligibility mentioned in your advertisement. I have over four years experience in representing marketing teams of companies engaged in the manufacture of air conditioners, heaters, and refrigerators. I am seeking employment with a rapidly growing company that offers immense opportunities of growth to its committed employees.

I believe in thorough preparation and effective presentation. Before I interact with clients, I understand the technical strengths and weaknesses of the product through detailed interactions with the technical personnel. Based on this study, I prepare presentations. I also try and understand the specific requirements of the client and see to it that most of these are taken care of. I possess excellent communication, presentation, and interaction abilities that help me with this job. I also happen to possess exceptional persuasion skills that I employ with considerable dexterity to get the job done. When required, I am ready for travel - national and international.

I possess a bachelor's degree in business administration with specialization in marketing. I am more than familiar with all the market conditions, marketing strategies, and incentives regularly employed in this discipline. The range of products and clientele of your organization is a huge attraction for all those who are eligible for employment with you.

It will be a pleasure to work with you. I have attached my resume with this cover letter. You can get in touch with me on the telephone number or the email address mentioned above as and when you deem fit.

Yours sincerely

(Edmond Morgan) Enclosure: Resume

Marketing Representative Cover Letter must effectively present the competence of the candidate in ensuring the sale of a product or service. The focus must be on how the candidate explains to clients the utility of the product or service based on an understanding of client requirements and product / service features.


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