Search Engine Marketing(SEM) Resume

Adwords specialists help clients drive benefits from thier investment on online campaign by planning, developing, and delivering effective AdWords campaigns. They are the key people who hold expertise in prompting websites viewers to click on ads. These professionals are adept at reducing the cost per click, and fetch better conversion rate. Simply put, they get more value for clients' buck. Their specialization in defining and achieving sales and marketing goals through Paid Marketing services are sought by all types of service and product manufacturing companies.

To impress recruiters, your Adwords Specialist Resume must demonstrate how you helped clients in maximizing their Adwords investment.

Search Engine Marketing(SEM) Resume Sample

Eddy M. Mckee
3867 McDonald Avenue
Saint Cloud, Florida 34769
Phone: 770-392-4938
Email: eddy.mckee@anymail.com

Career Summary:

Talented, certified, and result-driven digital marketing professional with proficiency in Google Adwords. Outstanding skills in optimizing PPC campaigns, developing and implementing digital marketing strategies, and fetching maximum ROI for clients. Strong knowledge of current market trends and ability to convert simple yet innovative ideas into spectacular campaigns. Capable of boosting website traffic and sales using intriguing and effective promotions.

Summary of Skills:

Comprehensive understanding of Google Adwords, Google Analytics, ad campaigns, and Bing Adcenter
Strong background in ad campaign development and Facebook advertising for over 150 clients
Ability to identify high value keywords to increase organic traffic on client websites by forecasting buying patterns of customers
Capable of monitoring website metrics and recommending strategies for improving PPC campaigns
Proficient in forming original social media campaigns and mobile marketing to increase customer base
Superior grasp in identifying trending patterns by researching market data, and implementing it for advertisements
Exceptional leadership qualities and convincing skills

Work Experience:

PPC Manager
Covario Tech Incorporation, Saint Cloud, FL
December 2016 – Present

Communicating with clients to help them understand the types of profiles to be created during ongoing campaign, and assigning each client with a special team
Managing company budget for online advertisements, and ensuring high revenue profits
Testing and analyzing the performance of 15+ PPC campaigns daily, and suggesting improvements to the team to get desired effectiveness
Collaborating and working with clients to develop target landing pages for every Google Adword in the campaign
Supervising team to ensure they meet deadlines and do not go over budget
Assigning advertising tasks to individual members of the team and monitoring their contribution in the campaign

PPC Expert
CEMEX Marketing Solutions, Saint Cloud, FL
June 2014 – November 2016

Tested different ads by creating various headlines, and its impact on potential buyers by interpreting their behavior
Assessed analytical reports by understanding points like ads with maximum clicks, target keywords, and number of clicks on a particular ad
Coordinated with the team to test landing pages, and developed innovative plans to avoid conversion rates from fluctuating
Performed testing of Google Adwords to get top scores, and executed the ads in multiple networks
Handled different tasks like online marketing campaigns using methods like keyword research, landing page optimization and competitive analysis to plan new strategies
Monitored different phases of ongoing campaigns to correlate its performance, and diverted a favorable customer rate to the client websites

PPC Expert
Woz Text Systems, Saint Cloud, FL
September 2012 – May 2014

Planned and executed per click advertising campaigns on Google Search, Google Mobile ads or Google Display Partners
Coordinated with sales team to understand points to be discussed with Google Account managers, and formulated strategies to attract large group of customers
Conducted keyword research using standard tools to create a list of keywords on which bidding could be done by team
Collaborated with the team to create text or image for cleints' ad campaigns, and prepared performance reports for them
Researched on the latest marketing insights to implement the best optimization tactics for achieving clients' CTR targets
Evaluated ongoing SEO, SEM campaigns, and updated PPC strategies

Digital Marketing Associate
Woz Text Systems, Saint Cloud, FL
July 2011 – August 2012

Assisted digital marketers to organize meetings with prospective clients, and noted their advertising requirements
Tracked ongoing campaigns to prepare reports on their functions, conversion factor, effectiveness, and suggested possible improvements
Made alterations to the ongoing campaigns after consulting team and under the supervision of the manager to increase clicks per ad
Prepared analytical reports using tools on highly successful past campaigns, and used them to lure probable clients looking for digital marketing
Created social media pages like Facebook, Twitter for small business owners and increased their average revenue by $50K
Handled social media accounts for the company and created online marketing campaigns for target audience

Education:

Bachelor's Degree in Computer Science
University of Florida, Gainesville, FL
2010

Certification:

Certified Digital Marketer – American Marketing Association , 2011
Google Adwords Certification, 2012

Reference:

On request.