Art Director Job Description
The art directors job is make design for advertisements and brochures in print, and another part is that of making artistic designs of commercials. This is quite an interesting job and creatively satisfying. One needs to have great imaginative and artistic skills when it comes to art direction. This is one job that pays extremely well, and one may even get a chance to work with celebrities. Read the art director job description provided on our site.
Art direction is an up and coming profession and because of the creativity involved in it, many people are getting into it. Plus the money involved in it is extremely good; all you need is good artistic sense and with some hard work on your behalf can make successful. The amazing art work and design you get to see in an advertisement is the creation of the art director. They design the ad and make the final product. They have to work closely with the copywriter when working on the advertisement.
The art director also has a say in all the creative process involved in making the advertisement. The director and producer choose the director for filming the ad for television. The art director will do all the designs of the sets, and they even have a say in casting for the advertisement.
Duties and Responsibilities of an Art Director
- Designing the layout of the advertisement in print and on television
- Working closely with the client as his approval is necessary for the product to be approved.
- Knowing the product they are working on very closely, the art director should know what the color scheme of the product and design the ads accordingly
- They have to work closely with the copywriter as they are the ones who write the ad
- The art director will coordinate with the copywriter and finalize a concept keeping in mind the product
- This will be approved by the client and the art director will then take part in all the future creative process
- The art director then has to supervise a team of artists who will make the layout of the advertisement
- The layout will be like a storyboard and this will shown to the producer of the advertisement
- The art director will choose the director for the advertisement with the producer
- With the director and casting director, the art director will then finalize on a cast, as they are the ones who have visualized the advertisement before anyone else
- If there are any problems in the print form of the advertisement, it is the job of the art director to make corrections in it
Qualifications Required for an Art Director
- Should be good in art and photography, they can take up a course during high school
- A degree from any reputed art school
- A college degree in fine arts
- Should make a portfolio complete with all their best work
- Should have done a course in designing on a computer
Career Advancement
The art director moves up the hierarchy of the firm they work in. They can even branch out individually, if they have the experience for it.
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