Every job brings along a wide range of responsibilities that are to be executed by a very talented individual who may or may not have previous work experience but is a trusted employee of the organization. Similarly, an interactive art director is assigned with several responsibilities that have been discussed here to make you familiar with this profile. By the time you read the article, you will also know how to choose a course and skills that will help you to get into this profession.
As an interactive art director, a person has to conceptualize, develop, improve, and implement interactive campaigns according to the individual requirements of each client. Usually, an agency undertakes several projects in one go, and the interactive art director is asked to ensure that each of the project is managed professionally so that the client is not dissatisfied with the end results.
The basic idea of running an ad campaign is to present a brand or product in a way that it gets registered in the minds of the target audience. This is done by creating unique, out of the box, and meaningful advertisements for any or all of the mediums. The interactive art director has to see that from the phase of conceptualization till the release of the brand or product, the advertising objectives are met and the essence of the brand or product advertised is not lost.
There are several other tasks an interactive art director executes. Apart from the creative aspects of the campaign management, he/she looks after the administrative aspects as well. The details of interactive art director job responsibilities have been provided in different categories below:
Interacting with Clients
The interactive art director meets and communicates with the clients to understand what are their expectations from the campaign. Through this discussion, the director learns about the vision, budget, and requirements of the client. This brief is then passed on to the creative team.
Strategizing
The very first phase of strategizing and identifying the most suitable idea for creating a campaign is initiated and managed by the interactive art director. He/she researches with the creative team to find out the best medium and concept for the campaign.
Designing Campaign
The interactive art director is responsible for designing the campaign and adding details to the campaign in order to make it comprehensive and appealing. He/she may suggest audio, visual, text, or animation to be added to the campaign. Additionally, he/she finalizes the content, layout, color, and placement of various elements.
Team Management
The interactive art director has to manage the creative team, supervise their work, resolve conflicts, motivate, and evaluate them on the basis of their outputs on a regular basis.
Monitor Campaign Effectiveness
Until and unless an advertisement campaign is effective, it's useless. The interactive art director has to measure the effectiveness of the campaign and how it has changed the perception of the target audience.
Negotiate with Vendors
Most of the times, the interactive art director has to meet, appoint, and negotiate with the vendors. He/she has to see that the orders placed to the vendors are received on time, and the quality of raw materials is of high standards.
To become a successful interactive art director, a person should:
You need to pursue a degree level course in fine arts, advertising, creative writing, multimedia designing, or a related course, and then work for a few years in the advertising industry in order to attain experience and skills required to handle the responsibilities associated with this position.
Average salary for an interactive art director is $78,000. This salary may not necessarily include all the benefits and allowances provided by the organization. The salary may differ with location, organization, and your experience in the domain.
The interactive art director responsibilities help you understand what this job is all about and what you need to do in order to get into this position. While joining a job in this position, do not forget to inquire about any additional responsibilities that might be assigned to you owing to your expertise or the organizational requirements.