Executive Sales Representative Responsibilities


Sales is the backbone of any business organization as it generates revenue. The success of any organization is directly related to the sales of the products of the organization. More the sales, more the profits, more the business. The basis of this success is totally dependent on how well the executive sales representative responsibilities are handled. If they are able to achieve their targets, the business will definitely prosper.

Key Responsibilities of an Executive Sales Representative

The best way to achieve maximum sales is by understanding the needs of the customer and trying to meet or surpass his expectations. In true sense, customer is the king, especially, if you want to succeed in the sales field. If you are able to strike a chord with the customer or prospective client, there is no looking back for you. If you love talking to people, traveling, etc., then you can take up the career of an executive sales representative. The simplest definition of the sales representative is a professional who sells the products and services of the organization to the customer, thereby maintaining and boosting the sales of the organization. Here are some of the basic responsibilities that need to be handled by an executive sales representative:

  1. To represent the company and present the products and services to the customer in the best possible way, so as to arouse his interest
  2. To act as an intermediary link between the company and the client by conveying the requirements and issues of the client and ways to improve the product
  3. To develop and nurture healthy relationships with the existing, as well as, with the potential clients so that they are retained
  4. To develop action plans and implement them to achieve the specified target by identifying the potential clients and following them up, to provide the relevant information and services
  5. To identify and resolve any issues related to the product, so that the client will feel heard and be tempted to buy the product
  6. To maintain reports related to customer feedback, their queries, suggestions, sales reports, database of past and prospective clients for future reference

They also make sure that they participate in various sales seminars, conferences, trade shows, exhibitions, etc. They schedule for the shipping and delivery of the products by making appropriate quotations after properly negotiating with the clients regarding the products prices. They also follow up with the clients for their subsequent payments. They keep a track whether the orders have been dispatched and check whether there is sufficient stock of the products. Thus, they are engaged in handling all these activities which are ultimately aimed at achieving their sales targets.

Essential Skills

An executive sales representative must have excellent communication skills, should be flexible to travel, good analyzing ability, and have exceptional negotiation and persuasive skills to influence the potential clients. Apart from these, he should have a good business acumen, strong researching skills, should be self driven, motivated and should be able to work under stressful work environment and yet be result oriented. Should be able to maintain and update various reports in the computer and should be able to do fast and accurate calculations.

Educational Background

A bachelor's or master's degree in marketing or business administration or management would be preferred; but if you really have the ability and attitude and are able to deliver results, making an entry as an executive sales representative would not be such a difficult job. However, for advancement, additional background in education and experience is necessary.

Work Hours

Sales is such a line that requires an individual to work in a flexible work environment. Moreover, he may be required to travel at nights, on weekends, or even sometimes on holidays to complete the work on a priority basis.

Salary Details

The salary varies depending on the type of industry; whether it is insurance, pharmaceutical, software, chemical, etc. It also depends on the size of the organization, experience, skills, and academic background. A retail sales representative earns in the range of $12,000 to $45,000, whereas a pharmaceutical representative may get an offer in the range of $50,000 to $125,000.

Career Prospects

Executive sales representative is not only responsible for maintaining the current sales, but also for accelerating it by taking initiative and efforts to attract potential clients. This career holds great opportunities for advancement to senior positions and promises to be a highly rewarding career.

Thus, executive sales representative responsibilities comprise initiating and maintaining the sales activities by implementation of various strategies and plans for achieving customer satisfaction.


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