An assistant brand manager is one of the major posts in any organization. Although they works under the supervision of the brand manager he has certain key responsibilities to perform that help the brand manager as well as the organization. He takes care of all the policies and plans that should be executed by the organization in order to increase the sales of the products. The assistant brand manager is responsible for creating customer demands. He studies the market and determines what kind of advertising policies should be adopted for increasing the sales of the product.
They define the brand's pricing, packaging and ways to increase the sales of the product. The assistant brand manager looks after the advertising strategy of the organization. The advertising is done in such a way that it is attractive and people tend to buy it. He studies the market and makes sure that his advertising strategies are better than all others so that higher sales are generated.
They should also be capable of making budget that can help in the growth of the organization. He coordinates all sales, packaging, purchasing and marketing research activities so that he can gather all the information and can implement all the changes in his work. They are also responsible for recruiting the people suitable for this job, who have all the qualities required for the job and the correct amount of experience. He has the power to terminate the people from job if they do not perform the given job with perfection.
The job of the assistant brand manager is a tough job but if done in an orderly manager it can fetch a lot of profits. From taking care of the recruitments to making sales strategies in order to increase the sales, it is all the job of the assistant brand manager. Some of his major responsibilities are given below:
The job of an assistant brand manager is a very skillful. Some of the skills that should be present in an assistant brand manager are given below:
An assistant brand manager may be promoted to the post of brand manager if he is good in his marketing and coordinating skills. He can look for a job in big multinational organizations as they are always in need of a good brand manager.