Product marketing is all about making the customers aware of a product in regards to its features and what purpose it serves for the target audience. The end of monopoly gave birth to a competition; the presence of various companies manufacturing and selling similar products made product marketing a viral concept. The associate product marketing manager responsibilities are included in the activities of product marketing department.
Any associate product marketing manager is a part of the marketing department hierarchy with a specific role to play. Together with other staff, he ensures that all the products, whether new or existing are marketed in such a way that the target consumers are influenced to buy it.
An associate product marketing manager develops marketing strategies for products after thorough analysis of the strategies of rival companies. It is a complex process wherein the associate product marketing manager goes through the advertisements of the rival companies and the promotional activities initiated by them. He also investigates the prices and features of the product so that the product designers and engineers are able to develop a similar product, albeit with either additional features or efficiency to attract consumer's attention.
An associate product marketing manager is in charge of supervising the packaging, transportation and distribution activities. He may seek out feedbacks of the consumers either by conducting surveys or communicating them through a channel or even during promotional activities.
Given below is the description of associate product marketing manager responsibilities that defines the nature and scope of this job.
Product Design
An associate product marketing manager participates in the product design and engineering process to brief the design team about the specifications of a product. He may do so either with the marketing director or independently as assigned.
Market Research
The associate product marketing manager performs market research to find how many companies are selling similar products and what features do they offer. He also finds out the price of all the products and the highest selling product amongst all to define the product features and suggest additional features that will differentiate the product from others. He analyzes the medium of advertising and promotion adapted by the rival companies to devise a unique advertising strategy for the product.
Packing and Packaging
An associate product marketing manager helps in product packing and packaging to provide an attractive appearance. He also helps in keeping the product safe while in transit.
Pricing, Promotions and Offers
An associate product marketing director suggests prices for the product, promotional activities and launch offers so that the target consumers are attracted to buy the product at least once.
Coordinating with Supply Chain Management
The associate product marketing manager coordinates with the supply chain and helps in streamlining the process so that the product can be sent across to the markets without any delay.
Recruiting, Training and Mentoring
The associate product marketing manager is in-charge of recruiting and training marketing staff and mentoring them into skilled and efficient professionals.
Working as an associate product marketing manager is possible only if an individual is extremely talented in multitasking, team management, organizing, problem solving, communication, and relationship management. He should be able to drive the marketing team and activities and help the organization enforce a professional work environment to achieve the organizational goals.
This job requires individuals who have worked for the marketing department for a couple of years and have graduated with a degree in a business management related course.
An associate product marketing manager can earn anywhere between $80,000 to $1, 20,000 annually.
Associate product marketing director responsibilities continue to serve the marketing department. If you have been working in the marketing department and would like to work at a higher position, then this job is for you to apply for.