Business Introduction Letter

Business introduction letter is written to introduce a person, company, product or service of the company. It has to be thoroughly professional and create an impression on the readers. Its contents must mention how the services or products will offer a load of comforts and give back good returns to money. Most importantly, the message has to be easily understood by the readers, and attract customers into subscribing for everything you intend to offer.

A Sample Business Introduction Letter

Erin Lawrence
Public Relations
Bright Publications
5543 Dyer Street
Dallas, TX75211
(214) 369-7267


Samuel Jackson
Marketing Manager
4400 West University Blvd.
Dallas, TX 75209

Dear Mr. Jackson:

It was indeed a great pleasure to meet you at a conference on "Latest Trends in Marketing Strategy" used by pharmaceutical companies in the US. Your report on how marketing strategies used by "Glaxo SmithKline" have undergone a wealth of changes in the last four decades was amazing and quite a learning experience.

Your company is a big brand and has reached many milestones. Your company has a legacy of great management leaders and good will of customers. Now, another milestone will be crossed in the coming three months by your company. The company is approaching its 50th anniversary, which is a great occasion.

As I had mentioned to you in the conference that my company "Bright Publications" is into publication of corporate profiles and histories, annual reports, etc., we are eager to offer our experience and quality-service to your prestigious organization.

We have been in this business for the last 20 years. We started the company with a team of four members and now have a magnificent strength of 200 employees with branches in three cities. We are the most sought-after publication house by some of the fortune 500 companies for printing brochures, newsletters, leaflets, user manuals, letterheads, magazines, business card, books, etc.

With the fiftieth anniversary celebrations around the corner, it would be great if we get an opportunity to publish the corporate history of your company. This will help you in making the anniversary special.

I look forward to a positive reply from your side. You can call me on my number. After that, we can meet, and I can showcase some of our prior published works. We can discuss the details in the meeting.

Yours truly,

Erin Lawrence
Public Relations

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