Digital Advertising Resume

With the era of digitization, the need to promote a business using digital advertising techniques has increased. As a result, more companies are making use of the Internet to expand their customer base. Also known as Internet advertising, this is the latest trend in advertising field that has been picking up and is crucial if companies want their product to grab more eyeballs. It comprises promotional advertisements and messages that are delivered using messages, email, online advertising, or with the help of social media platform. A professional working in this field is required to create effective promotional strategies for promoting company's brand online to capture the target audience.

A digital advertising professional makes use of different methods like web analytics, email marketing or SEO techniques to discover ways of reaching the customers and capturing larger audience for the sale of products. They work with different teams like copywriters, marketing team, web designers, or sales executives to oversee marketing campaigns right from conceptualization to execution. An individual wanting to make career in this field must have excellent project management skills and ability to communicate ideas to people.

Sample of Digital Advertiser Resume

Dianne W. Bernstein
123 Main Street
Seattle, Washington
Phone: 206-763-1894
Email: dwbernstein@anymail.com

Career Summary:

Experienced marketing professional in developing attractive ad campaigns for products of over 50 well-known brands. Ability to understand client requirements and establish long-term relationship with clients. Good interpersonal skills and ability to handle challenging situations with the help of different teams.

Summary of Skills:

Sound knowledge about applications using HTML, Javascript, Adobe and PHP
Ability to pay attention to key details and excellent problem-solving skills
Excellent organizational, communication, and interpersonal skills
Strong knowledge of MS Word, MS PowerPoint, Search Engine Optimization and Digital Marketing
Capable of handling time sensitive projects and meeting deadlines
Ability to understand customer behavior and initiate innovative promotional strategies

Work Experience:

Senior Digital Advertising Executive
NumeroUno MediaCorp Pvt Ltd., Seattle, Washington
April 2016 – Present

Coordinating design, timely scheduling, and launching ad campaigns
Guiding creative team to write an appropriate content for effective promotional campaigns
Identifying key strategies that will aid in mobile marketing
Editing or posting audio and video content for promoting client's product or service to online sites
Keeping track of traffic flow and giving timely internal reports to teams for reducing indicators like bounce rate and fix issues

Digital Advertising Executive
Alter Digital Advertising, Seattle, Washington
December 2014 – March 2016

Spearheaded a team of 10 junior advertising professionals and managed to create effective ad campaigns for popular brands like Coco Cola, Adidas, and Puma
Liaised between new potential clients and the creative team
Monitored entire campaign process and ensured client demands are met and maintained quality services
Prepared analysis reports determining the effectiveness of digital advertisement campaigns
Developed online banner ads for multiple clients and checked pay per click (PPC) ad management
Identified the latest trends in digital marketing and ensured the clients' brands remain in the forefront of industry competition

Digital Client Specialist
Teleport Digital Advertising, Seattle, Washington
May 2012 – November 2014

Worked with clients and created promotional campaigns and maintained client relationships
Collaborated with sales executives to design web and mobile advertising campaigns within the company's budget for various clients
Worked with internal production team and created ads that met client requirements
Created reports, charts and graphs for performance review of currently displayed ads for monthly meetings and gave suggestions for improvement
Calculated costs for digital marketing ad space on popular websites
Understood and reviewed all Google rules applied for digital ad placement

Education:

Bachelors in Advertising and Marketing
ABC University, Seattle, Washington
2011

Accomplishments:

Google Ad words Certification - 2011
Google Analytics Certification - 2012
Facebook Blueprint eLearning Program - 2012
AMA Certified Professional Marketer - 2013

Reference:

On request.