Digital Marketing Resume

Before preparing a digital marketing resume, one should know the role of digital marketing workforce. One should know the meaning of digital marketing as a whole and not only his/her 'work profile', to prepare a good resume for the job of digital marketing.

Knowing digital marketing as a whole concept and application will help him/her to decide his/her future career path and design his/her resume accordingly. Though digital marketing is not a very complex concept, it does not have any specific definition.

Today, every field of business is taking help of internet to market their products and services. So the role of marketing personnel has changed too.

They are using online tools to accomplish their business goals. Using these online tools and techniques to achieve business success is known as digital marketing. Some of the examples of digital marketing techniques are email marketing, SEO (search engine optimization), PPC (Paid search marketing), etc.

Basically, these are divided in to pull and push marketing techniques. Digital marketing personnel use one or more marketing techniques which are suitable for his/her company and product.

So whilst preparing a digital marketing resume, You should know following things.

One should know what he/she needs to include in his/her resume.
He/she needs to mention all the pull and/or push techniques he/she has used to help company and its clientele.
He/she also needs to mention the role he/she has played in implementing those techniques and their effect on the sales of the product or services.
Digital marketing resume should not be too much designed and colourful, because this makes it difficult to read and understand the resume and it does not create a good first impression.
One also needs to use the readable font for the same reason. It should not be too small or too big.

A Sample of Digital Marketing Resume

22, Park street,
New York,USA
Kate Anderson
823-456-789
Kate-anderson@example.com

Career Objective

To achieve success in the field of digital marketing and grow with the organization

Summary of Digital Marketing Techniques Used

Strategic analysis
Keyword research and analysis
Email marketing
SEO (Search Engine Optimization)
PPC advertisements
E-marketing plan and content development for email marketing and PPC advertisements

Work Profile

Pigeon Technicals Ltd
January 2008 - Present
Digital Marketing Specialist

Role:

Analyzing business performance with the help of digital tools and reports
Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics
Preparing interactive strategic digital marketing plan
Creating awareness about the company's brand
Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
Keyword analysis and research
Analyzing and checking the success of the digital marketing techniques used
Providing online help to clients to achieve success

Achievements:

Improvement in sales report every year. 100% increase in sales this year compared to the last because of new techniques and strategies
Received best department and best marketing executive award for two years consecutively

Sparrow Technologies
April 2005 - December 2007
Digital Marketing Executive

Role:

Conducting second line analysis and research of business performance
Analyzing current trends and new tools and techniques of digital marketing
Implementation of digital marketing techniques according to strategic plan by seniors
Keyword analysis and research
Interacting with clients and help them to achieve success

Achievements:

70% increase in sales for the year 2007 compared to sales for the year 2006
Achieved best team award in the year 2006-2007

Software Skills Used

MS Office
SQL server
Photoshop
Dream weaver
Deepmetrix

Academic Credentials

Master of Science in Integrated Marketing from New York University in 2004
Certificate in Digital Media Marketing from New York University

Interests

Elementary painting sketches
Origami
Playing guitar
Writing marketing blogs

References

Sam Walter
Digital Marketing Manager
Pigeon Technicals Ltd
Samantha Dawson
Digital Marketing Manager
Sparrow Technologies

Above is the sample of digital marketing specialist resume, but one can also write digital marketing resume for freshmen in a similar pattern. He/She needs to replace work experience with project experience or internship experience. Similarly, he/she needs to make changes in the summary of digital marketing techniques used and software technologies used according to experience. In the reference field, you should add references of your internship superiors or college teachers according to your experience. We hope that this sample resume will give you an idea to create a resume according to your experience and qualification.

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