Accountant executives work as a bridge between the company they are working with and its clients and help them in maintaining business relations. An account executive work differs depending upon the industry he/she is working with. An account executive may work in marketing, advertising, sales, public relations, etc. While maintaining on-going business relationships with the clients they also control the profit and loss of the company. They also contact potential clients in the market and help them understand the services that are offered by the company. Here we have tried to depict necessary information required for the people seeking career in this profile.
Work Profile
The work responsibilities of the account executive are different depending upon the sector in which they are working. An account executive is assigned a group of clients, whom they provide the necessary services and make sure that the clients are satisfied by the company. Apart from maintaining relations with the old clients assigned by the company, they also look for new clients who can offer better business opportunities for the company. They maintain a record of the deals and the profits made by the company. Some of the work responsibilities of an account executive are as given below:
Account Executive Work Responsibilities
Work Environment
As they have to interact with the clients regularly, they visit client offices frequently. They are often required to travel when they have to attend business meetings and to close deals with the clients. They have to face new challenges every day and come-up with proper solutions to satisfy the client requirements. Frequent traveling can cause some minor health issues as well.
They rarely work in offices when they research and analyze the market online and discuss business strategies with the company. They work in coordination with the marketing team, finance team and sales team of the company.
Current Industry Trends and Employer's Requirements
Account executive positions are open for individuals who possess a four year degree in Business Administration. Experienced individuals are required for this position as it is one of the senior level positions with the company.
Account executives should possess skills to browse the internet and other researching tools for reducing the time and effort in researching. They should be ambitious and have ability to set competitive benchmarks for other companies with optimistic attitude.
Job Scope
Account executives can seek career opportunities in many industries. They work under various titles in various departments of the organizations as:
Sales Account Executive - Sales account executives help the company in devising promotional campaigns for increasing the sales of the company.
Marketing Account Executive - Help the company in building and retaining corporate relationships and boost the business and revenues from potential clients.
Advertising Account Executive - Oversees the administrative and advertising campaigns and introducing the services available with the company to the potential clients.
Public Relations Account Executive - Works to increase the public exposure of the product and services available with the company and create a reputation in the market.
Career Path and Growth Opportunities:
The hierarchy of employees completely depends upon the size of the company. However, account executives start their career as administrative assistants and then move up in career as Account Coordinator, Associate Account Executive, Account Executive, Senior Account Executive, Account Supervisor, Account Manager, and finally as a Director of the company. In most of the companies, the position of Account Supervisor does not exist and the Account Executives directly report to the Account Managers. There are many excellent opportunities for people who are looking for a career in this field.
The account executive work is challenging and most of the work is related to sales and marketing; so if you want to be a successful account executive you should possess the qualities possessed by any sales and marketing individual.