Every company has some tie-ups and business relations with some other company. These companies exchange some services between each other to achieve their own business goals. The responsibility of an account manager is to retain and make business relations with the companies and its clients. Account manager combines sales with customer services department and serves as a main point of contact for the clients. To know more about an accountant manager work, you can read below.
Work Profile
Though they are titled as account managers, they do not perform any accounting and finance work but they help the companies in maintaining relationships with the clients that are already making some business with the company. They work with the clients to identify their needs and then coordinate with the sales and customer relations managers to help them understand the requirements of the clients. They also look for other potential clients in the market and try to plan business deals with them. Apart from this account managers also pal strategies to meet the sales and revenue goals of the company.
Account Manager Work Responsibilities
Work Environment
As an accountant managers has to take important decisions for the company he may have to deal with too much stress at work. The growth and the status of the company in the market depend upon the decisions of the account manager. He has a hectic schedule at work with researching the market, meetings with the clients and the internal staff to plan strategies throughout the day.
Account managers have to work in coordination with the sales and customer service department of the company so they may also have to interact with the employees of these departments or with the respective managers of sales and customer service department. Traveling also comes frequently and almost all the companies offer compensation for travelling.
Current Industry Trends and Employer's Requirements
A bachelor's degree in Business Administration is mandatory to get opportunities to work as an Account Manager. Accounts managers who are looking for much better career opportunities and career advancement should possess a master's degree in Business Administration. Accountants should also have thorough understanding of the industry trends and opportunities available for business. Accounts managers who have experience in marketing, sales, advertising and communications are preferred as they have expertise in creating new and effective business plans.
Job Scope
Account managers can work in various sectors depending upon their specialization in qualification, their experience and interest. Some of the most popular employers for account managers are insurance companies, advertising agencies, marketing and media companies, etc. A company has only one position for account manager and hence this position is one of the privileged positions in the company. Some of the titles under which an account manager may work are given below:
Sales Account Manager - Get statistics of sales from the account executives and develop sales strategies coordinating with the sales managers and the customer relations manager.
Marketing Account Manager - Maintain marketing accounts of the company with regards to various clients of the company and develop new plans satisfying the client requirements.
Advertising Account Manager - Works in advertising industry and their main focus is to attract more clients by developing attractive advertising strategies. They explain the pros and cons of the services available with the company to the clients.
Public Relations Account Manager - Maintain relations with the current clients of the company and make sure that the clients are satisfied by the services provided by the company. They contact with the clients directly.
Career Path and Growth Opportunities
Account managers should have experience of working as an account executive for more than 2 to 3 years. You can work as a director after respectable number of years of experience. Initial experience in any marketing and sales field will also help you in pursuing a career in this profile. Job opportunities are also at a boom in this filed.
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