Broadcasting Work

Broadcast is a broad term. It refers to the medium of audio and visuals by which content is sent across to wide audiences. It uses the medium of radio, television, and internet to reach out to audiences. The rise of the Broadcasting industry has given a platform for information management and plays a pivotal role in information distribution. Here is a detailed description of broadcasting work.

Work Profile and Responsibilities

Broadcast industry employs several creative and technical candidates to produce original, catchy and informative broadcast materials. Different personnel play different roles. Here is a quick overview of the same.

• Broadcast analysts analyze and find out new broadcast subjects and news articles
• Reporters and researchers gather significant information and compile it together
• Writers process this information in a presentable manner and editors verify the content
• The script is forwarded to announcers in radio media or to presenters in television media
• Audio visual technicians record the presentation and customize it with additional effects
• Technical Editors edit the recorded content and draft it within the given time bracket
• The final version is checked and approved by the manager and presented to the audiences

Qualifications and Skills

Employers sought after candidates with degree in journalism, mass communication, media management or advertising and marketing. Important skills include:

• Information Management
• Creative and innovative thinking
• Writing / technical / Managerial skills (depending upon the profile)
• Grasping and prompt target completion qualities

Job Scope

Broadcast industry enthusiasts can avail opportunities in radio and television industry. There are several profiles that one can take up depending upon the qualifications, skills and interests of the candidate.

• Content analyst and researchers
• Reporters and Correspondents
• Writers and Editors
• Visual recording, editing and formatting technicians
• Audio recording, editing and composing technicians
• Cameraman, lightman, mike operators, etc

Work Environment

Work environment for each individual changes as per his designation and responsibilities. However, all broadcast personnel have to face erratic time schedules. In addition, they are under pressure to complete shooting and editing for programs. Working under deadlines increases stress levels of members. Certain members have particular work conditions such as:

• Most broadcasting personnel work within the comforts of their offices and in clean environments. This includes news writers, editors, sound and visual technicians, etc.
• Those who gather news and conduct on-site research are required to travel a lot. They may be asked to visit any area and under any conditions. They may travel in areas affected with natural calamities, facing hostile social and political conditions and so on.
• Cameramen, light technicians and studio technicians are expected to have the strength to lift weights, assemble equipments and stand for long hours. This makes their task stressful and tedious.

Recent Industry Trends

We have discussed below three major industry trends and its influence on the broadcast media.

• Introduction of Breaking News was one of the most talked about broadcasting trend. It included interrupting regular flow of news and broadcasting latest piece of information with significant importance in its place. The race to broadcast information first has compelled media organizations to employ faster means of communication
• Aggressive advertising is another significant trend in broadcast industry that acts as source of revenue for media house. It is seen in radio as well as television media.
• As is the case with most industries, advent of technology has improved the visual and audio quality of the content while reducing the time spent in gathering, editing and compiling broadcast content.

Job Outlook

Employment rate in broadcast industry is expected to grow significantly. However, the competition among job seekers is set to increase at an equal rate, following the glamour and challenge associated with this domain. Certain networks acquire small media organizations and replace their professionals with advanced technical equipments, harming the employment rate of this industry. However, creativity and innovation can never be replaced by any technology and hence broadcast industry is sure to generate significant employment opportunities in coming years.

We hope this information adds value to your research on different careers and help you decide your career path.