Event Marketing Work

Event marketing is a unique as well as an innovative way to promote or sell a product. This trend of promoting products has started lately. It is one of those strategies proposed by the marketing sector. Event marketing work is about making people aware of a newly launched product and its features. This can be done in numerous ways. Promotion or marketing of a product varies from one sector to another. The promoters use social media, radio, television, media, magazines, concerts, product launches as the platforms for event marketing. Event marketing is used as a tool by the event managers. There is a subtle difference in event marketing and event planning. Not everybody is aware of it. When you are on the job, you must know how to advertise your product and get the public glued to it. Although this field is full of opportunities, still there are very specific qualities that are expected from an event marketing personnel.

Skills required for an event marketing professional:

• Those working in this field should have excellent communication skills, so that the customer understands what the product is about
• Should have great convincing skill, which is another important aspect in the marketing industry
• One must be outgoing in nature, as this job profile includes dealing with clients and the public every now and then
• Being professional in nature is another thing which will act as a plus point
• They generally work in groups, so one has to be a good team player and should have leadership qualities

Education and Training:

A college degree in one of the fields related to marketing, media, business studies, etc., is preferred for an entry level job. Those who have an MBA with them can directly apply for the managerial posts. Here, you would need to focus more on your skills than academics. The degree will only help your resume look impressive but if you want to sustain in this sector, then the key to success definitely depends upon your skills. Previous work experience will help you in understanding the work culture of event marketing.

Work Environment:

Event marketing work requires lot of traveling. Employees working for longer hours and working over-time is a usual scenario in this particular field. One may have to handle tremendous work pressures and mostly will have to work under deadlines. Because of call of the duty they also have to deal with different classes of people.

The job responsibilities of an event marketing worker are specific and it demands for particular tasks to be done. They are:

• The event marketing executives or the assistants have to do a market research of a product for an effective outcome
• They have to come up with various new and innovative strategies for advertising the product
• Before making a final draft about their plan, they are also supposed to present it to their clients for getting a green signal and settle down discrepancies, if any
• They have to take care of every small detail related to the event so that everything works out the same way they have planned

Future prospects of event marketing are good. If we go by the statistics, then event marketing is considered as one of the fastest growing and lucrative field in today's world. One can also find freelance workers working as freelance event marketing professionals.

Salary of an event marketing executive might vary depending upon the company and the field they are working in. However, it has been observed that irrespective of the field, the employees are earning a decent salary in event marketing. By saying different field, we mean the kind of product they are dealing with.

Event marketing has taken the youth aback by its glitz and glamour and a lot of fresh graduates are interested in pursuing it as a career. Career in event marketing are for those who have all the above mentioned skills and qualities in them and want to be a part of the media.