Advertisements and promotions of the products play a vital role in increasing the sales of a particular product. It helps in forming an impact on the target clients by making them aware of the brands and the products. Hence, a product should be advertised in a proper manner so that it is able to grab the interest of the clients. Advertising sales individuals who are also called as advertising sales representatives sell and introduce the benefits of their services by increasing the sales of the clients' products. Advertising sales work is heavily used in news agencies, television, radio, websites, etc., wherein they want to increase the inflow of advertisements and thus increase the overall profit.
Work Profile of Advertising Sales Agents
Advertising sales professionals are in charge of the sales work for the print media, television and online sources. They plan and implement various strategies that can help them in getting more clients. Here are some of the common work responsibilities of an advertising sales worker:
Career Scope of Advertising Sales Agents
About 90% of the advertising sales agents have work in the most widely used advertising media like television, newspaper and internet. They may either work as inside sales agents or outside sales agents.
Inside Advertising Sales Agents: Inside advertising sales agents handle the customers that approach their company for advertising contracts. They do not look for clients outside, but help the customers who are interested in using their medium for promoting their products. They explain them the policies and the strategies that their advertising company uses and how it can help them in increasing the sales of their products. Their work is mostly restricted to their office and they play a vital role in retaining the clients of the company.
Outside Advertising Sales Agents: These sales agents also help the company in getting advertising contracts from the potential clients but their work is more tedious as compared to the inside sales agents. They research and analyze the market for potential clients and target those clients who can make use of their advertising media. They visit client offices and explain them the benefits of using their advertising media for introducing the products in the market. They also crack deals with these companies and plan strategies to attract them.
Work Environment
In case an individual is working as an inside advertising sales agent, he may not have to travel frequently to the clients place for cracking deals. They work in the office but may have to conduct meetings with the clients and spend a busy day at work.
Outside sales agents have to travel frequently. However, most of the companies provide traveling allowances for these sales agents.
Current Industry Trends and Employer's Requirements
Advertising sales agents have excellent growth opportunities and they can work as advertising sales executives once they have been in the industry for 4-5 years. With the increasing use of advertising media brand promotion, jobs in advertising sales work are increasing at a fast pace.